Press Release | Wiha Tools USA
MONTICELLO, MN – January 7, 2021
Wiha Tools is excited to join forces with two outstanding creative agencies to ensure the success of the launch of a new range of hand tools including the 11inOne Multi-Driver, 6inOne Multi-Driver, and Conduit Reamer. Wiha partnered with SixSpeed and Signify Studios to communicate the quality and value that the Trusted Companion Multi-Driver Line delivers. With this being the first Wiha product line that is manufactured in the United States, Wiha wanted to create exclusive content for the launch.
Wiha collaborated with an integrated brand engagement agency, SixSpeed, to create a live-action video featuring the SoftFinish 11inOne Multi-Driver. SixSpeed was able to offer expert insights on how to authentically communicate the adaptability and reliability of the Trusted Companion Line. The addition of the “Trusted Companion” line of tools adds tremendous value, meeting the demand of our professional customers for a premium quality multi-driver.
Wiha also partnered with Signify Studios to produce a 3D animated video for the 11inOne Multi-Driver. Signify Studios was able to expertly illustrate the many applications that the tools can be used while highlighting the tool’s many features and benefits.
“The focus in both partnerships is to provide Wiha customers with an elevated experience with high-quality content. The launch of this press campaign increased awareness and demand for the Trusted Companion Line”, said Patrick DiPerno, Divisional President and Managing Director of Wiha USA. The two creative agencies have already begun working with Wiha on upcoming launches. Wiha Tools looks forward to the ongoing working relationships with SixSpeed and Signify Studios.
SoftFinish Multi-Drivers are ideal on any job site or at-home application. Designed with versatility in mind, the tools make work easier and more efficient for users. Eliminating the need to carry multiple tools in your tool bag, the Soft Finish Multi-Driver’s will become your “trusted companion”. The 11inOne Multi-Driver, 6inOne Multi-Driver, and Conduit Reamer are now available at wihatools.com
About Wiha Tools
Founded in 1939, Wiha has become a leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets. Currently, over 1000 Wiha employees manufacture and market award-winning Wiha premium tools. A host of awards underline that Wiha has set the standard in functionality, design, and quality.
Willi Hahn Corporation USA dba Wiha Tools is a wholly-owned subsidiary of Wiha Werkzeuge Gmbh Schonach, Germany.
Wiha Tools USA has developed into the largest subsidiary of Wiha Worldwide offering over 3,500 products from our Monticello, Minnesota based North American Headquarters. Wiha Tools USA services all of North, Central and South America.
With over 80 years of manufacturing experience, Wiha has become a world leader in the production of premium quality German hand tools with a focus on application-driven design, engineered specifically for professional tradespeople.
Wiha’s commitment is to safety, premium quality and excellence at the highest level, unparalleled customer service and community engagement, and to constantly and continuously improve our application-driven designs and production efficiencies.
The family-owned company is recognized, as a TOP 100 most innovative medium-sized German enterprise and received the Manufacturing Excellence Award (MX Award) as the best German SME (Small Medium Enterprise). Wiha is the first-hand tool manufacturer in the world to receive the internationally recognized AGR (Aktion Gesunder Rücken) seal of approval. Wiha’s innovative approach offers real added value and user benefits in terms of increased efficiency and functionality in everyday work.
SixSpeed is a consumer-centric, end-to-end integrated creative marketing agency rooted in delivering online and offline brand experience to our brands' core audiences. SixSpeed works for brands who are willing to try new ways to market and engage with their core consumers. Brands that do it right show up differently and more powerfully across connections that matter most and their loyalists drive unstoppable brand action. www.sixspeed.com
About Signify Studios
Signify Studios is a completely remote, full-service, media house that specializes in creative media production. They act as an extension of your team. With close collaboration, they help bring your vision to life and help you stand out from others by using technology and tactics that work. www.signifystudios.com
Wiha Tools USA
Willi Hahn Corporation
1348 Dundas Circle
Monticello, MN 55362